Adidas Pharrell Williams NMD X BBC Hu “Heart/Mind” Release Info

Earlier this year, the Yeezy Mafia shared information that the Billionaire Boys Club (BBC) will release an Adidas Pharrell William NMD. Since then, Adidas has confirmed the news and released official images of the sneaker. The colorful and playful Adidas Pharrell Williams NMD line is highly sought after, but not easy to get. Such is the case with the upcoming collaboration with Pharrell’s own streetwear label, BBC.

PW Adidas NMDs in 2018

The Adidas Pharrell line did expand this year, as opposed to previously. In a throwback of this year’s drops, we’ll see the Holi Festival collection, which celebrated the festival of colors in India.

Next, we have the China-exclusive pack that dropped in four colorways, gold being the F&F pair. Most recently, the Solar Hu/Afro pack dropped. And finally, there is an upcoming release called the Inspiration pack due to drop in November.

Of course, we couldn’t forget the N.E.R.D NMDs. But Pharrell Williams isn’t just about the NMDs, he’s experimenting with new silhouettes. One example is the bulky  Boost You Wear BYW Ambition release. Another is the very current and colorful Solar Glide Hu ST which features Boost.

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Adidas Pharrell NMD X BBC

pharrell Adidas NMD Human race BBC logo
from November 2017

Collaborations are the guilty pleasure of many sneaker collectors and resellers alike. The reason for that being: exclusivity. Pharrell Williams Adidas NMDs are as exclusive as they get and instantly sell out with every release. So slapping on another brand name will not make it any easier to cop, only more difficult!

Pharrell’s BBC label has collaborated on an NMD before, the Cotton Candy Human Race. It retailed for $220 USD and the stock ran extremely low. During its first week after the release, it went upwards $3,000 in value on StockX alone. Still today you can’t get your hands on a pair unless you’re ready to pay at least 10 times the retail price. 

Earlier this year, Yeezy Mafia leaked an image of a red, yellow, navy, and white (Scarlet/Multicolor) diagonally stripped colorway that says ‘Heart’ on the upper of the BBC Hu NMD. Later we began to see images of the same upper but instead of writing on it, the BBC logos are embroidered. It will be interesting if that iteration drops as a Friends and Family exclusive.

But more recently, they shared this image of a blue (or purple-ish) and pink boldly stripped colorway with a white boost that also says ‘Heart’ and ‘Mind’, but this time in Japanese characters.


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Release Information

Based on leaks and rumors, both colorways might be dropping in October.

BBC pharrell williams

Pharrell Adidas NMD Hu X BBC 
Color: Scarlet/Multicolor
Style Code: BB9544
Release Date: October 20, 2018
Price: $250

Pharrell Adidas NMD Hu X BBC
Color: The pink one
Style Code: G26277
Release Date: October 2018
Price: $250

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