Animoca Brands And Planet Hollywood Launch Club 3 In LA

    On March 9, Animoca Brands and Planet Hollywood announced their joint partnership to launch Club 3 through their joint venture Meta Hollywood.

    First of all, Meta Hollywood is a community-first ecosystem for entertainment fans and creators, offering exclusive access and utility, at the intersection of Hollywood and Web 3.

    In detail, Club 3 will act as a private club for the Web3 community. And at its center is ClubID, a new identity, membership, and commerce platform powering Meta Hollywood’s communities that will launch in beta in 2023.

    The platform aims to bridge the gap between virtual memberships and real-world relationships. Moreover, Club 3 will be a physical meeting place for the global community involved in Web3, NFTs, and open metaverse industries. 

    According to Yat Siu, co-founder and executive chairman of Animoca Brands: “CLUB 3 will foster and galvanize the broader Web3 community and serve as a launchpad for those wanting to learn more about this new world.”

    Let’s find out more!

    3D rendering of the first CLUB 3 rooftop bar.

    How do you become a Club 3 member?

    You must first mint a Club 3 NFT in four tiers of membership, with membership fees ranging from $2.5k – $7.5k. So it’s hella expensive… 

    It’s worth noting that 4-tier NFT memberships are available: Founding, Social, Global, and Corporate memberships. 

    Basically, all four types of memberships will be available on launch starting from the internal sale. Moreover, interested parties can go to the official website to reserve a place on the waitlist.

    Membership Benefits:

    In detail, founder and chairman of the Planet Hollywood Group Robert Earl said that he is proud to partner in CLUB 3, and Yat Siu, co-founder and executive chairman of Animoca Brands, believes the club will foster and galvanize the broader Web3 community.

    And fear not! With the hefty price tag, users can gain benefits based on their chosen membership tiers, and these include:

    • Access to community chats where members virtually interact.
    • Enjoy all the closed amenities in Club 3’s 10,000 sq2 facility. (Diverse dining options, eclectic bars, meeting rooms, and other amenities.)
    • Access to exclusive industry gatherings, community meetups, workshops, and Q&A sessions.
    • Collaborative promotions for specific NFT projects 

    Not to mention that the club will integrate Web3 mechanics such as community voting. 

    Future Club 3 Locations?

    The first Club 3 location is set to open in the second half of 2023. Where? None other than Sunset Boulevard in Los Angeles, California! 

    It’s worth mentioning that if this venture proves to be successful, the duo plans to expand in multiple iterations in the most popular cities. Such as New York, Miami, Tokyo, London, Paris, and Hong Kong.

    Will this new Club add value and make a difference in the Web3 realm? We’ll have to wait and see!


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