Cadabra: The New Canon NFT Photography Marketplace 

    Photographs are no strange thing in the world of NFTs. In fact, some collectors and investors prefer real-life photos more than drawings and 2D NFTs. Canon is one of the most famous companies that sell cameras in the world. So, it is no surprise that the company would venture more into the world of photography and create a photography NFT Marketplace. The Canon NFT Marketplace or Cadabra is an Ethereum Marketplace where photographs are traded as both physical and digital NFTs. Let’s dig in. 

    The Canon NFT Marketplace

    Canon USA, the American department of the famous Japanese camera and imagining giant, has announced the launch of a photography NFT Marketplace. The Canon NFT Marketplace or Cadabra is an Ethereum-based NFT Marketplace for photography that will launch later this year. 

    The Marketplace will feature a different assortment of photos from different categories, including wildlife, landscapes, sports, and lifestyle. 

    Canon made the announcement through a tweet on April 13, 2023. The company is yet to disclose any more information about the Marketplace. 

    It is worth mentioning that NFTs on Cadabra will be minted via drops by approved artists. You can visit the website here to sign up now. The Canon NFT Marketplace was shown via a preview that took place at the NFT NYC conference. Moreover, Cadabra will feature both initial drops of photo collections as well as a secondary Marketplace for reselling the NFTs. Cadabra will initially launch only in the United States and will support both credit/debit card and cryptocurrency payments.

    Previous Canon NFT Ventures

    The Canon NFT Marketplace is not Canon’s first venture into the NFT world. In fact, this marks Canon’s second time experimenting in the NFT market. The first venture was the NFT drop on the Solana Blockchain with Immutable Image in July 2022. The Solana-based collection included tokenized shots from notable photographers like Sam Abell, Barbara Bordnick, Melvin Sokolsky, and Joyce Tenneson. 

    The Tokyo-based firm makes an array of consumer and professional-grade products, including cameras and camcorders, printers, scanners, photocopiers, and medical equipment.

    Public Opinions 

    NFTs have been a fan favorite of the public for the last few years. Many people became advocates and experts in the Non-Fungible Token world. Furthermore, the Canon NFT Marketplace has gained a lot of attention from the community since its announcement. And some of the feedbacks were like this:

    Final Statement

    Lastly, even though the Canon NFT Marketplace is still under wraps and there is not much info to disclose yet. People already are very excited about the idea that this Marketplace presents. Think about it, this is a place for NFTs to trade that are not just PFPs and drawings or whatever that makes up NFTs these days. Which is many, to say the least. Moreover, what Canon is trying to do truly is innovative and it presents a new way for photographers and NFT collectors and investors to bond and create something new in the market. 


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