Mattel NFT: Toy Manufacturer Giant Releases Hot Collection!

    In collaboration with Cryptoys, the revolutionary NFT platform that combines toys and gaming, American brand Mattel Inc. announced its highly anticipated Masters of the Universe (MOTU) franchise NFT series! Check out this cool ad here! The Mattel NFT collection will drop today! 

    Introducing The MOTU Collection:

    Firstly, the Mattel NFT collection will launch on Flow, Cryptoys’ blockchain of choice, in celebration of He-Mans 40th birthday! Mattel stated: “We’re psyched to introduce Masters of the Universe Digital Action Figures. Through Cryptoys, an NFT-native platform, you can now expand your collection and bring your digital toys to life inside a playable universe.”

    Spanning from this November through January 2023, the Mattel NFT collection will bring MOTU’s fan-favorite characters into the metaverse. Moreover, fans can have the exclusive first look at the Mattel NFT collab at their booth in the San Diego Comic-Con 2022. 

    How many characters are in the Mattel NFT Collection?

    This collection of limited-edition digital action figures will feature 12 fan favorite characters. Accordingly, the Mattel NFT collection will release in 3 waves.

    In detail, there will be 4 hero characters in each wave, and 12 hero characters in total including He-Man/Prince Adam, Evil-Lyn, Battle Cat/Cringer and Tri-Klops. MOTU Cult favorites! Moreover, this means 28 collectible toys will be available in each wave and 84 collectible toys in all. 

    Each MOTU Mattel NFT drop will contain 10,000 units (toys) per character, and there will be 120,000 total MOTU Mattel NFT Cryptoys.

    Rarity of the Mattel NFT Cryptoys: 

    Cryptoys come in 7 rarity levels for each character. Therefore, this gives each MOTU character multiple skins at varying quantities, and the scarcer the skin is, the more valuable it is. The rarity levels are: 

    • Common
    • Uncommon
    • Rare 
    • Epic
    • Legendary
    • Grail
    • Ultra Grail

    Additionally, collecting starts with the so-called “Cryptoys Cubes.” Toys can remain in the box preserving their mint condition. But once unwrapped, they “will come to life” according to Cryptoys. It’s worth noting that Cryptoys Cubes retail for $39.99, and you can buy them with debit, credit card with a 5% transaction fee or opt for crypto.

    Utility of the MOTU NFT Toys:

    • After you unbox your Mattel NFT figurine, you can take your hero out on a spin on “The Block” (An ode to the Blockchain of course!). Watch your pal walk, run, turn and jump! We love an interactive project… 
    • Moreover, every max mint (AKA 5 cubes per transaction) gives you whitelist access to 2022 drops and gold-ticket entry to future drops.
    • In addition, you will receive ‘patches’ in celebration of milestones, and these will grant you Collector titles to unlock future rewards and exclusive experiences.


    It is important to realize that the Mattel NFT collection isn’t the first of its kind. Previously, we saw DC launch a line of Digital Collectibles for their fans. And they loved it! Also, other franchises like Lord of The Rings and Game of Thrones are also riding the NFT/Web3 wave. Are you willing to step into the Cryptoyverse? Stay tuned for more breaking-releases! 



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